THE USE OF CUSTOMER INFORMATION FOR IMPROVED BUSINESS OPERATION

THE USE OF CUSTOMER INFORMATION FOR IMPROVED BUSINESS OPERATION

Abstract

Customer Information systems have become an integral part of every corporate organization, especially the banking industry in improving business operations, planning process and the prospect of achieving organizational goals and objectives. The enormous number of customers making planning and executing their needs time consuming thereby leading to inefficiency. In order to tackle this challenge it becomes imperative to introduce customer information systems into the management of the organization so as to meet customers needs. This study uses field survey responses from residents of Lagos to empirically examine the relationship of customer information systems in customer’s satisfaction. Simple percentage and Chi-square statistical method were used to analyze the data. However, the result of the study clearly indicated that customers information systems is a better strategic approach in improving business operations; hence the management of every organization is embracing customer information system.

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